Content Marketing (MP Tourism)

About the Project:

This was one of the many content marketing
projects I led while working with Yahoo! I directed this project end-to-end, from the pitching, negotiation, contract closure and execution.

My Role: Monetization Lead (Yahoo!)

My Contribution:

Led the product from pitch to final delivery, including the development of a comprehensive case study.
Collaborated with content and design teams to conceptualize and Storyboard the project, securing stakeholder approval.
Developed a workflow strategy to ensure smooth execution and timely progress throughout the project.
Addressed challenges and improved coordination between internal and external teams to enhance collaboration.
Expanded the campaign's reach through a programmatic platform using native, video, and display advertising.

Results:

The client was happy with the concept, and they signed the deal for a 1-year-long content property on Yahoo Travel.
This became a case study for other pitches to Travel clients.