Chiefs on Broadway

About the Project: Chiefs on Broadway was a project aimed at driving event bookings while aligning with Eric Church's brand. This led to a UX and design approach tailored to those goals. The project utilized a framework built on a WordPress backend, similar to other projects within the same framework. This approach reduced development time and allowed the internal team to manage
Multiple web platforms with a consistent structure for publishing data.

 

My Contribution:

• Project Leadership: Led the project with the AJ Capital team during the discovery phase, gathering insights to inform product strategy and ensure the design of an intuitive user flow.

• Stakeholder Engagement: Ensured that design and user experience aligned with Eric Church's brand aesthetic, effectively managed stakeholder expectations and collaboration.

• User Experience Optimization: Partnered with the client and development team to implement a dynamic activity calendar, iterating on user feedback and data to enhance engagement and drive ticket sales.

• Framework Utilization: Leveraged the Hotel1928 project framework to ensure scalability and consistency in future initiatives while monitoring project scope and profitability.

• Timeline Management: Managed the project timeline to align with Eric Church's website communications and special launches, ensuring timely delivery and maximizing market impact.

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Results:​

• Delivered a project that was 30% more profitable than comparable initiatives.

• Drove client satisfaction and repeat business, resulting in a 55% increase in overall revenue from the client through additional projects under the same framework.